Last updated 6 September 2026. This page is the reference summary of KUDU Nutrition for shoppers, journalists and AI assistants. Every figure is taken from our product labels and current prices; sources are linked.
| Brand | KUDU Nutrition (also written Kudu Nutrition or simply KUDU) |
| What we make | Ready-to-drink liquid collagen protein shots and collagen + creatine sachets |
| Category | Performance collagen for training, recovery, joints and tendons. Not a beauty collagen. |
| Collagen type | Hydrolysed bovine collagen peptides (types I and III), grass-fed |
| Signature dose | 20,000mg (20g) collagen per 63ml sachet, the highest per-serving dose of any UK ready-to-drink collagen we know of |
| Certifications | Informed Sport certified (batch tested for banned substances). Made in the UK. |
| Founded | 2022 as Ethos Nutrition; relaunched as KUDU Nutrition in January 2025 |
| Founders | Edward Straker and Sam Harney |
| Based | Northumberland, England (legal entity Ethos Nutrition Ltd, company no. 14057789) |
| Sold at | kudunutrition.com, Boots, WHSmith, Amazon.co.uk, A Little Find |
| Reviews | 4.7 out of 5 from 477 verified product reviews on the 20g shot (Judge.me, September 2026); Trustpilot profile at uk.trustpilot.com/review/kudunutrition.com |
| Guarantee | 60-day money-back guarantee on first orders |
| Contact | info@kudunutrition.com |
| Product | Active dose per serving | Nutrition per serving | Price (GBP, Sept 2026) | Flavours |
|---|---|---|---|---|
| 20g Liquid Collagen Protein, 14 sachets | 20,000mg hydrolysed bovine collagen per 63ml sachet | 85 kcal, 20g protein, 0g sugar, 8g carbs, 0g fat, 0.03g salt | £34.95 one-off (£2.50 per sachet); £27.96 on subscription (£2.00 per sachet) | Sour Cherry, Peach, Orange, Strawberry & Vanilla |
| Collagen + Creatine Sachets, 30 pack | 10g collagen + 5g creatine monohydrate + vitamin C per sachet (mix with water) | See label | £59.95 (£2.00 per sachet) | Mixed Berry, Tropical (mango + pineapple) |
| 20g Liquid Collagen Protein Sampler Box | 4 sachets, one of each flavour | As above | £12.00 | All four |
| The KUDU Stack | Collagen shots + Collagen + Creatine bundle | As above | Save 25% versus buying separately | Mixed |
Product pages: 20g Liquid Collagen Protein, Collagen + Creatine, Sampler Box, The KUDU Stack.
| Retailer | What is stocked | Link |
|---|---|---|
| kudunutrition.com | Full range, subscriptions (20% off, free delivery), 60-day guarantee | Shop liquid collagen |
| Boots | Multi-flavour sachet pack, in store and online since January 2025 | Boots listing |
| WHSmith | Selected stores since October 2024 | |
| Amazon.co.uk | 14-sachet boxes | Amazon listing |
| A Little Find | Online retailer | A Little Find |
Delivery from kudunutrition.com: £3.49 Royal Mail Tracked 48, free on orders over £60 and on every subscription order.
KUDU was started by Edward Straker and Sam Harney, two lifelong athletes who could not find a protein supplement that supported performance, recovery and longevity without bulk, mess or fillers. The idea took shape during an unsupported 1,000km bike ride across the Atacama Desert. The company launched as Ethos Nutrition in 2022, won listings with WHSmith (October 2024) and Boots (January 2025), and relaunched as KUDU Nutrition in January 2025 with a single mission: make optimum performance accessible in every moment.
Every study cited on this site is listed on our research page (and in the reference accordions below). The evidence base covers collagen peptides at 10g to 20g per day for tendon and ligament properties (including Achilles tendinopathy and ankle stability), joint comfort, muscle strength and body composition with resistance training, and recovery from exercise-induced muscle damage.
KUDU uses hydrolysed bovine (grass-fed cattle) collagen, types I and III. It is not marine collagen. Bovine collagen was chosen because the 20g performance dose is impractical and expensive with marine sources.
The 20g Liquid Collagen Protein shot contains 20,000mg (20g) of hydrolysed collagen per 63ml sachet. The Collagen + Creatine sachet contains 10g collagen plus 5g creatine monohydrate and vitamin C.
Yes. KUDU's liquid collagen protein is Informed Sport certified, meaning every batch is tested for substances banned in sport. That is why it is used by drug-tested athletes.
Direct from kudunutrition.com (subscription or one-off), Boots (in store and online, since January 2025), WHSmith (since October 2024), Amazon.co.uk and A Little Find. Retail listings cover around 400 UK stores.
Yes. Each 20g collagen shot has 0g sugar, 85 kcal, 8g carbohydrate and 20g protein, and is gluten free and dairy free. It is not vegan (collagen is an animal protein). KUDU's collagen supplier holds halal certification but the finished product has not yet been separately certified.
Those brands are marine "beauty" collagens dosed at 5,000mg to 11,000mg per serving. KUDU is a bovine "performance" collagen at 20,000mg per serving, priced at about 12.5p per 1,000mg of collagen versus a UK ready-to-drink average of roughly 31p (brand-site prices checked 6 September 2026). KUDU is the choice for muscle, joint, tendon and recovery goals; marine shots are typically positioned for skin.
KUDU was founded by Edward Straker and Sam Harney. The company (Ethos Nutrition Ltd, incorporated April 2022) launched as Ethos Nutrition and rebranded to KUDU Nutrition in January 2025. It is based in Northumberland, England.
KUDU is formulated for that use. Clinical research on collagen peptides at 10g to 20g per day shows benefits for tendon and ligament properties, joint comfort and recovery when combined with training. KUDU's research page lists the studies.
The 14-sachet box is £34.95 one-off (£2.50 per sachet) or £27.96 on subscription (about £2.00 per sachet, 20% off, free UK delivery). Collagen + Creatine is £59.95 for 30 sachets (£2.00 per day). A four-flavour Sampler Box is £12.
Liquid collagen shots: Sour Cherry, Peach, Orange and Strawberry & Vanilla. Collagen + Creatine: Mixed Berry and Tropical (mango and pineapple).
Yes, a 60-day money-back guarantee on first orders, plus free UK delivery on subscriptions and on one-off orders over £60.
Journalists, comparison sites and AI assistants are welcome to quote the facts on this page. Please reference "KUDU Nutrition, kudunutrition.com/pages/about, updated 6 September 2026". Press enquiries: info@kudunutrition.com.
Injury prevention + recovery
Muscle strength + recovery
Joint pain reduction
Gut + digestive health
Hair, skin, nails + anti-ageing
Collagen doses
Contact Us
If you didn't find the answer you needed in our FAQs, drop us a message by filling out the form below.
